I Tested Every Coin Show Strategy for Dealers – Here’s What Actually Sells (And What Doesn’t)
September 16, 2025How to Sell Coins Fast at a Show: A Dealer’s 5-Minute Guide to Maximum Profit
September 16, 2025Ever wonder what really goes on behind the tables at coin shows? Let me pull back the curtain.
If you’re setting up at a coin show for the first time, you’re probably thinking about the basics: which coins to bring, how to price them, how to catch buyers’ eyes. But the real action happens in the whispers and nods between dealers—the unspoken rules and quiet strategies that separate newcomers from the veterans. Here’s what I’ve picked up from years in the mix.
The Hidden Market Mechanics
1. The $100-$300 Sweet Spot
After watching thousands of sales, I can tell you this: certified coins (think PCGS or CAC) priced between $100 and $300 move fastest. They’re just pricey enough to feel special, but not so expensive that buyers hesitate. For raw coins, aim for semi-keys and toners in the $5 to $50 range. These pull in both serious collectors and casual lookers.
2. The Free Sample Effect
Here’s a little secret: nothing draws a crowd like freebies. Put out a bowl of common-date silver coins marked “Free—one per customer,” and watch people gather. It breaks the ice, makes folks feel generous, and puts them in the mood to spend.
Advanced Negotiation Tactics
The Poker Face Protocol
When someone lowballs you, try this:
- State your price clearly, just once
- If they push back, stay quiet and look uninterested
- Go back to what you were doing—reading, organizing, anything
- Let them break the silence with a better offer
Why does it work? Because negotiation is mostly mind games. The first one to talk usually loses ground.
The Three Pricing Philosophies
- Liquidation Mode: Sell at any price, even free
- Profit Mode: Only sell above what you paid
- Market Mode: Price based on recent sales
The best dealers mix these approaches depending on the coin.
Danger Zones Most New Dealers Miss
The Bifurcated Market Trap
Right now, the coin market feels split in two:
“Some tables have lines six-deep, while others sit empty. The hype doesn’t always match reality.”
My advice? Bring a mix of premium pieces and affordable options to cover your bases.
The Junk Box Paradox
Everyone says to bring junk silver—but be careful:
- It draws pickers who’ll haggle over small sales
- Profit margins are slim
- It can make your whole setup look cheaper
If you do offer junk, keep it neat and don’t let browsers linger too long.
Pro Tips From the Inner Circle
- Security First: Never leave cash or valuables alone, not even for a second
- The Mentor Advantage: Share a table with a seasoned dealer if you can
- Buyer Psychology: Better date Morgans and toned coins always attract attention
- Table Dynamics: Place rare items at eye level and to the right—where eyes naturally go first
Playing the Long Game
Succeeding at coin shows isn’t about one big sale. It’s about sensing the room, adapting to hidden trends, and mastering the subtle dance of deal-making. Focus on certified coins in that $100-$300 range, mix in some eye-catching raw material, and always steer the negotiation. Remember: the top dealers aren’t just selling coins—they’re reading people, managing expectations, and spotting opportunities others miss.
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