How Coin Show Experiences Are Shaping the Future of PropTech and Real Estate Software
September 30, 2025How a Coin Show Taught Me to Build a Better MarTech Tool: CRM, CDP, and Email Automation Insights from the Field
September 30, 2025The insurance industry is changing fast. I’ve spent years tracking how new approaches can make claims easier, underwriting smarter, and customer apps more useful for InsureTech startups. It turns out some of the best ideas aren’t coming from tech labs – they’re happening at coin shows.
The 2025 Rosemont/Chicago Great American Coin Show looked like a throwback event at first glance. But what I saw there was a working model for modern insurance technology. Think of it like this: a 1914-D Lincoln cent represents value, authenticity, and history – just like the data we need for better insurance systems.
As someone building in InsureTech, I keep coming back to one idea: **real-time data from unexpected places** changes everything. That coin show floor? It’s a perfect example of **decentralized verification, risk modeling that adapts, and data worth paying for** – all concepts we can apply directly to insurance. Let me show you how.
1. From Coin Authentication to Dynamic Risk Modeling
At the show, I watched collectors bring in “1943 copper” cents – some worth thousands. Most turned out to be counterfeit. It wasn’t just about coins. This is exactly how insurance claims work. Fraud and disputed claims cost the industry billions every year.
Automated Grading as a Proxy for Claims Verification
PCGS (Professional Coin Grading Service) and ANACS were the referees at the show. They authenticate, grade, and detect counterfeits. Their process? Metallurgy tests, provenance research, and detailed visual inspection. But even they encountered skepticism – one collector questioned their “counterfeit” tag, just like customers push back on claim denials.
Many insurers still review claims manually. This causes delays, frustration, and lost money. The coin show gave me a better approach.
Here’s what we can do: Build a **real-time verification system** based on coin grading:
- Connect to outside verification tools (AI image analysis, IoT sensors, blockchain records).
- Use **computer vision models** trained on fraud cases to spot red flags (mismatched VINs, duplicate damage photos).
- Create **risk scores that update dynamically** – like how a coin’s grade changes for toning, scratches, or resubmissions.
Code Example: Risk Scoring with Python & FastAPI
Here’s a simple version of how an InsureTech startup might build a claims risk scoring API:
from fastapi import FastAPI, HTTPException
from pydantic import BaseModel
from typing import List
import numpy as np
app = FastAPI()
class Claim(BaseModel):
policy_id: str
incident_type: str
repair_cost: float
image_urls: List[str]
previous_claims: int
location: str
# Mock ML model for risk scoring
def calculate_risk_score(claim: Claim) -> float:
base_score = 0.5
# High cost = higher risk
if claim.repair_cost > 10000:
base_score += 0.2
# Frequent claims = higher risk
base_score += min(claim.previous_claims * 0.1, 0.3)
# High-risk locations (e.g., flood zones)
if claim.location in ["Miami", "Houston"]:
base_score += 0.15
# AI image analysis (mock)
if len(claim.image_urls) > 3:
base_score += 0.1 # More images = higher scrutiny
return min(base_score, 1.0)
@app.post("/risk-score")
def get_risk_score(claim: Claim):
score = calculate_risk_score(claim)
return {
"policy_id": claim.policy_id,
"risk_score": round(score, 2),
"status": "high_risk" if score > 0.7 else "low_risk"
}
This API could auto-approve simple claims, send tricky ones to experts, and route questionable cases like PCGS sends questionable coins to senior graders. No more back-and-forth. Faster payouts. Happier customers.
2. Modernizing Legacy Systems with Coin-Show-Style Inventory APIs
The coin show floor was busy with transactions. Dealers bought and sold on the spot, using QR codes, printed guides, or handwritten notes. But there was no central inventory system. Everything lived in spreadsheets or people’s heads.
Sound familiar? Many insurance companies work the same way – paper files, Excel, outdated systems. This causes slow underwriting, late claims, and frustrated customers.
API-First Inventory for Underwriting Platforms
What if every dealer had access to a shared inventory API – a **digital ledger** of coin history, prices, and availability? That’s exactly what InsureTech needs for underwriting:
- Live asset values: Just as a 1914-D Lincoln cent’s value depends on its condition, insured items (classic cars, art) need real-time valuation based on market data, location, and state.
- Instant underwriting: Pull data from VIN decoders, weather services, or crime stats to adjust premiums in real time.
- Ownership tracking: For high-value items, connect to blockchain platforms like Aave or Verisart to confirm provenance and cut fraud.
Example: An “Art Insurance API” could pull:
- Provenance history from Verisart
- Market value from Christie’s or Sotheby’s data
- Location risk from crime APIs
Turn a week-long underwriting process into a two-minute automated check. That’s the power of real-time data.
3. Building Customer-Facing Apps with Real-Time Data Streams
More than coins, the show was about people. Dealers shared meals, stories, and tips. Collectors celebrated rare finds. Social media lit up with photos and reviews. This kind of **engagement** is what modern InsureTech apps should create.
From Wine Nights to Policy “Moments”
Dealers weren’t just selling coins – they were building trust. Every chat was a chance to offer value (authentication help, advice, a glass of wine). This feels a lot like **relationship-based insurance**.
InsureTech apps can do the same by:
- Creating policy moments: Send timely alerts (e.g., “Your area saw a 30% rise in thefts – a dashcam could lower your premium”).
- Gamification: Reward safe behavior (e.g., “30 days without hard braking = 10% off renewal”).
- Community features: Let users share stories, get advice, or join events – like a “Collector’s Insurance Meetup” for high-value items.
Code Example: Real-Time Policy Updates with WebSockets
Here’s how to build a policy dashboard that updates like a live auction:
// Client-side JavaScript
const socket = new WebSocket('wss://api.insuretech.com/policy-updates');
socket.onmessage = function(event) {
const data = JSON.parse(event.data);
document.getElementById('premium').textContent = data.newPremium;
document.getElementById('discounts').innerHTML += `
`;
};
// Server-side (Node.js)
const WebSocket = require('ws');
const wss = new WebSocket.Server({ port: 8080 });
wss.on('connection', function connection(ws) {
// Simulate real-time updates (e.g., from IoT devices)
setInterval(() => {
const update = {
policyId: 'POL-123',
newPremium: Math.random() * 1000,
discountName: 'Safe Driving Bonus',
discountAmount: 5
};
ws.send(JSON.stringify(update));
}, 30000); // Every 30 seconds
});
4. Monetizing Data Like a Coin Dealer
Smart dealers weren’t just selling coins. They were **selling knowledge**. They tracked:
- Which coins were trending (e.g., Shipwreck artifacts)
- Which buyers were active (e.g., those collecting Flying Eagle cents)
- Which restaurants were popular (e.g., Gibson’s, Carlucci’s)
InsureTech Data Monetization Strategies
InsureTech startups can turn data into revenue in similar ways:
- Anonymized analytics: Share insights with fleet managers, city planners, or climate researchers (e.g., “Hail claims up 40% in the Midwest”).
- Partner APIs: Provide data to third parties (e.g., auto shops bidding on high-risk claims nearby).
- Premium content: Offer paid reports (e.g., “Top 10 Art Insurance Claims of 2025”).
“Data is the new currency. At the coin show, I saw dealers trade insights like they were coins themselves. That’s the future of InsureTech.”
The Coin Show as an InsureTech Laboratory
The 2025 Rosemont/Chicago Great American Coin Show wasn’t just about rare coins. It showed us how to build better insurance. Here are the key lessons for InsureTech innovators:
- Risk modeling: Use real-time verification and AI to automate claims, just like PCGS grades coins.
- Legacy modernization: Build underwriting platforms that pull data from multiple sources through APIs.
- Customer apps: Create experiences that feel like community events, not policy documents.
- Data monetization: Turn insights into revenue, like dealers who sell trends, not just coins.
The next wave of insurance innovation isn’t hiding in Silicon Valley. It’s happening on the bourse floor. Every transaction, verification, and relationship at the coin show teaches us how to build insurance that’s faster, smarter, and more human. Take a look. You might spot an idea worth collecting.
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