How I Turned My Coin Collecting Expertise into a $50,000 Online Course (And How You Can Too)
October 1, 2025How Mastering Source Code Review and Legal Tech Can Launch Your Career as a High-Value Expert Witness
October 1, 2025Writing a technical book isn’t just about flexing expertise. It’s about solving real problems people face. Here’s how I took my “cherrypick” of a niche (attribution techniques for rare coin varieties) and turned it into a career-defining O’Reilly book. No fluff, just the steps that actually worked.
Why a Technical Book on Coin Varieties is a Career-Changing Opportunity
Tech books? Most cover code, data, or engineering. But if you know your 1916-D Mercury Dime from your 1916-S? That’s your edge. My book didn’t start as “Coin Collecting 101.” It became “Advanced Attribution Techniques for Scarce Coin Varieties: A Technical Guide for Collectors, Dealers, and Auction Houses.” Specificity sold it. To publishers. To readers. To reviewers.
Find Your Niche Within a Niche
You don’t need to be the world’s biggest coin expert. You need to be the expert on *one frustrating, repeatable problem*. I saw it everywhere: dealers missing DDOs, misattributing VAMs, slabs with undiscovered overdates. That gap? That’s your book’s heartbeat.
- Problem: Dealers struggle to ID varieties without a system. They guess. They miss big.
- Solution: A manual teaching *how* to find, document, and prove rare varieties—step by step, no guesswork.
- Audience: The serious players: advanced collectors, dealers, graders, auction catalogers.
Actionable Takeaway: What do you see misgraded, misattributed, or overlooked *all the time*? That’s your book. It’s not about being first. It’s about being first to fix that specific pain.
Structuring Your Technical Book: From Idea to Outline
Pitching to O’Reilly? Don’t say “I know coins.” I said, “Here’s a 12-chapter technical guide with learning outcomes, code, and evidence.” I gave them:
1. Chapter 1: The Science of Attribution
- <
- Die states, breaks, repunching, master die shifts—the *why* behind the marks
- Tools of the trade: magnification, lighting, comparison software (yes, even Photoshop overlays)
- Code snippet: Python and OpenCV to automate die alignment (see below)
<
import cv2
import numpy as np
def align_images(img1, img2, max_features=500, good_match_percent=0.15):
img1_gray = cv2.cvtColor(img1, cv2.COLOR_BGR2GRAY)
img2_gray = cv2.cvtColor(img2, cv2.COLOR_BGR2GRAY)
orb = cv2.ORB_create(max_features)
kp1, desc1 = orb.detectAndCompute(img1_gray, None)
kp2, desc2 = orb.detectAndCompute(img2_gray, None)
matcher = cv2.DescriptorMatcher_create(cv2.DESCRIPTOR_MATCHER_BRUTEFORCE_HAMMING)
matches = matcher.match(desc1, desc2, None)
matches = sorted(matches, key=lambda x: x.distance)
numGoodMatches = int(len(matches) * good_match_percent)
matches = matches[:numGoodMatches]
points1 = np.zeros((len(matches), 2), dtype=np.float32)
points2 = np.zeros((len(matches), 2), dtype=np.float32)
for i, match in enumerate(matches):
points1[i, :] = kp1[match.queryIdx].pt
points2[i, :] = kp2[match.trainIdx].pt
h, mask = cv2.findHomography(points1, points2, cv2.RANSAC)
height, width, channels = img2.shape
aligned = cv2.warpPerspective(img1, h, (width, height))
return aligned
2. Chapter 2: The Grading Services’ Blind Spots
- How PCGS, NGC, ANACS handle (or skip) varieties. Spoiler: they miss a lot.
- Case study: The 1951-S/S Buffalo Nickel (MS-67, top pop—and *not* in the pop report)
- Why “normal date” slabs often hide overdates. (Happens more than you think.)
3. Chapter 3: Building Your Own Attribution Toolkit
- Software: Photoshop, GIMP, Die Variety Reference Manager (your workspace)
- Hardware: Loupes, digital microscopes, lighting. (Lighting matters more than you think.)
- Data: Build a private database. Your personal reference library.
4. Chapter 4: The Business of Attribution
- How to present evidence to graders (templates included—no more blank stares)
- Negotiating with auction houses: “This isn’t just a 1934-D Peace Dollar. It’s a *strong DDO*.”
- Legal and ethical hard questions: When do you break a slab? (And how?)
Actionable Takeaway: Structure like a manual. Each chapter solves *one* problem. Use code (like the alignment script), workflows, and real cases (1873 Shield Nickel DDO, 1926 TDO FS-101). Show, don’t just tell.
Pitching to Publishers: O’Reilly, Manning, Apress—What They Want
Publishers don’t care about your passion. They care: Can you *teach* this to someone who will pay to learn?
1. O’Reilly Media: The Gold Standard for Technical Books
- What they like: Depth. Clarity. Real-world use. Not just “how to collect.”
- How to pitch: Send a 2-page proposal with:
- Chapter outline (be specific. “Chapter 5: Case Studies in Misattribution” beats “Chapter 5: More Examples”)
- Target audience (dealers, graders, advanced collectors—not “everyone”)
- Your platform (blog, talks, email list—proof you have readers)
- Sample chapter (with code, diagrams, *actual* attribution examples)
- Tip: Frame it as a *skill*. “This book teaches a marketable, career-advancing skill for dealers and graders.” It’s not a hobby. It’s a tool.
2. Manning Publications: Interactive Learning Focus
- They want engagement: exercises, quizzes, companion sites
- Perfect if you have a YouTube channel, podcast, or online course (and you should)
- Example: “Test your eye: Is this a DDO or damage? (Answer in the back.)”
3. Apress: Practical, Hands-On Guides
- Great for niche topics (coin attribution? yes.)
- They love series (Apress Pocket Guide to…)
- Faster turnaround than O’Reilly (good if you need momentum)
Actionable Takeaway: Don’t send a wish list. Send a *sample chapter*. Show your teaching voice. Use real slabs, photos, workflows. No theory. Show the *process*.
Building an Audience Before You Publish
Publishers ask: “Will this sell?” Prove it *before* you write.
1. Start a Niche Blog or Newsletter
- Post: “How I Found a 1951-S/S in a Raw Slab” (with photos)
- SEO: “how to identify DDO coins,” “rare buffalo nickel varieties,” “grading service errors” (use what people *search*)
- Headline: “**3 Steps to Spot a Re-Punched Date (With Photos)**” (clear, practical, searchable)
2. Speak at Conventions and Webinars
- ANA, FUN, local clubs—offer free talks. Build a name.
- Record and post on YouTube. Add transcripts. (Google loves text. People love convenience.)
3. Leverage Social Proof
- Get quotes from graders, auctioneers, collectors: “Howard Spindel, shieldnickels.net: ‘This method works.'”
- Credibility sells books. (And publishers notice.)
Actionable Takeaway: Your book is about *you* as much as content. The more people see you as *the* expert, the more publishers invest.
Navigating the Writing Process: From Draft to Delivery
9–12 months. That’s the reality. Here’s how I survived (and finished):
1. Write 500 Words a Day
- Set a timer. Write. No editing. Just get it out. (Editing comes later.)
- Tools: Scrivener or Obsidian. Organize research, notes, drafts. (Lifesavers.)
2. Use Real Slabs as Figures
- Every chapter has annotated photos: “See the doubled shield lines? Here.” (Visual proof beats theory.)
- Use
ExifToolto embed metadata: grading service, date, population count. (Pro tip: publishers love this.)
3. Beta Readers Are Non-Negotiable
- Give early drafts to 3–5 experts. Ask: “Where did you stop? What didn’t make sense?”
- Revise. Revise. Revise. (It’s not personal. It’s better writing.)
4. O’Reilly’s Workflow
- They use AsciiDoc (not Word). Learn it early. (It’s worth it.)
- Use Atlas for editing and previewing. (Makes collaboration easier.)
- They provide reviewers. Use them. (Their feedback is gold.)
Actionable Takeaway: Treat it like a job. Deadline. Schedule. “Done is better than perfect” is your mantra.
Conclusion: Your “Cherrypick” Can Be a Career Catalyst
The 1913 Type 1 3.5-legged Buffalo, the 1951-S/S, the Judd 300—they’re not just rare coins. They’re proof: *expertise* creates value. That value? It’s what publishers want. It’s what readers pay for. It’s what builds your career.
Your book does more than share knowledge. It:
- Establishes you as *the* expert in a niche (coin attribution, not “coins”)
- Creates passive income (royalties add up)
- Opens doors: speaking, consulting, courses (your book is your credential)
- Helps others avoid your early mistakes (and saves them time, money, frustration)
O’Reilly, Manning, Apress—they don’t want celebrities. They want *teachers*. They want the person who can explain the hard stuff—clearly, consistently, convincingly. That can be you. You don’t need fame. You need a specific problem, a clear method, and the willingness to share it. Your unique perspective? That’s your superpower. Now go cherrypick your future.
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