Blister or Doubled Die? How Coin Collectors and PropTech Innovators Can Learn from Each Other
September 30, 2025Building a MarTech Tool: Lessons from the Uncertainty of Coin Collecting
September 30, 2025Insurance is overdue for a fresh approach. Think of it like sorting through a jar of coins – most look ordinary, but a few have rare details that reveal hidden value. That’s where modern InsureTech comes in. By building smarter claims processing, risk assessment, and customer tools, startups can identify those subtle signals in data that older systems miss. This post shares my experience building scalable insurance platforms and how you can use today’s claims software, underwriting platforms, and insurance APIs to modernize outdated systems and create data-driven solutions that actually work.
Why Legacy Systems Are the ‘Blisters’ of Insurance
Think of legacy insurance systems like a coin with a plating blister. On the surface, it looks okay – but underneath, there’s a structural flaw. These systems, often running on decades-old code, are rigid, costly to maintain, and simply can’t keep up with what customers expect today. From my time as an InsureTech founder, I’ve seen how these systems cause real problems:
- They can’t process claims in real time, leaving customers waiting and frustrated.
- They don’t connect with modern data sources like IoT, telematics, or public health data.
- They miss subtle risk indicators, just like a coin collector might overlook a doubled die hidden under a surface blister.
- They’re so expensive to maintain that companies get stuck in a cycle of technical debt.
The Cost of Inaction
Every year, inefficient claims processing, inaccurate risk models, and poor customer experiences cost insurers millions. McKinsey found that the average claims cycle takes 10-14 days – while digital insurers can handle it in under 24 hours. For underwriting, the problem is even bigger. Legacy models rely on old, static data, missing real-time information that could help catch fraud or find new customer segments. The longer you wait, the more you fall behind.
Modern Alternatives: Microservices & APIs
Breaking free from these legacy systems starts with a modular approach using microservices and RESTful APIs. Here’s why it works:
- Swap out old monolithic systems for smaller, focused modules (like claims intake, fraud detection, or policy issuance).
- Connect with third-party data and InsureTech tools through standardized APIs.
- Test and improve quickly, much like a coin collector using a toothpick to check if it’s a blister or a doubled die.
Take this simple example of a claims intake API:
POST /api/v1/claims
{
"policyId": "123456",
"incidentType": "property_damage",
"photos": ["base64_encoded_image"],
"location": {
"lat": 34.0522,
"lng": -118.2437
}
}
Next-Gen Claims Processing: From ‘Q-Tip’ Assessments to AI-Powered Diagnosis
In a coin forum, someone asked, “Have you tried a Q-tip yet?” It’s a crude way to test a coin’s anomaly – and that’s exactly how many legacy insurance systems handle claims. They rely on manual reviews, paper forms, and gut feelings. Today’s claims software needs to be smarter.
Automated Evidence Collection
Start by letting customers submit claims through mobile apps with AI-guided photo capture, location tagging, and metadata. We built one that:
- Uses computer vision to spot damage like cracks or dents, similar to how coin experts analyze a “bubble” in a photo.
- Confirms the policyholder’s identity, location, and incident time automatically.
- Flags potential fraud or inconsistencies for human review.
Real-Time Damage Estimation
After evidence is collected, use AI to estimate repair costs and validate claims. For property damage, we pull pricing data from third-party databases and weather records. For auto claims, we use telematics and vehicle data to assess accident severity. It’s like asking, “Is it a blister, or is it a doubled die?” – but with data, not guesswork.
Fraud Detection & Anomaly Scoring
Legacy systems often miss fraud because they don’t look for subtle patterns. Modern claims software uses anomaly detection to flag suspicious behavior. We built a model that:
- Analyzes claim timing, location, and past behavior.
- Uses natural language processing to check claim details for inconsistencies.
- Assigns a fraud risk score to each claim, just like a coin expert might rate a “doubled die” specimen.
Smarter Underwriting: From ‘Earwax’ to Predictive Risk Modeling
Someone in the forum joked, “Earwax.” But in insurance, the real “earwax” is the data that’s ignored. Legacy underwriting models rely on static, incomplete information – like using a Q-tip to assess a coin. Modern underwriting platforms need to be dynamic, data-driven, and predictive.
Data Integration & Enrichment
Start by bringing in diverse data sources:
- Telematics & IoT: For auto, home, or health insurance, collect real-time data from connected devices.
- Public Records: Use property records, criminal history, or credit data to fill gaps.
- Social & Behavioral Data: For life insurance, analyze social media or wellness app data (with consent) to assess lifestyle risks.
Predictive Risk Modeling
With rich data, build models that:
- Spot high-risk customers before claims happen.
- Adjust premiums based on real-time behavior.
- Find subtle risk signals, like a coin expert noticing a die break others missed.
We built a health insurance model that used wearable data to predict hospitalization risk. By analyzing heart rate, sleep, and activity, we could identify patients with early signs of illness – just like a coin expert spotting a rare “swollen eardrum” variety.
API-First Underwriting
To scale underwriting, expose your risk models as APIs. This lets partners (like brokers or aggregators) submit applications and get instant quotes. For example:
POST /api/v1/underwrite
{
"applicant": {
"age": 35,
"occupation": "software_engineer",
"healthData": {
"heartRateVariability": 0.8,
"sleepScore": 75,
"steps": 12000
}
},
"coverageType": "term_life"
}
Customer-Facing Apps: The ‘Doubled Die’ of InsureTech
In the forum, users debated whether the coin was a “doubled die” – a rare, valuable find. In InsureTech, the real “doubled die” is the customer experience. Legacy systems make customers call, email, or visit offices for simple tasks. Modern startups put control in customers’ hands.
Self-Service Portals
Build mobile and web apps that let customers:
- File claims, track status, and view payouts in real time.
- Adjust coverage, add drivers, or update beneficiaries.
- Chat with AI bots for instant help.
Personalized Risk Insights
Use your risk models to give customers actionable advice. A home insurance app could:
- Send alerts when a storm is coming and recommend protective steps.
- Offer discounts for installing smart devices like water leak detectors.
- Show customers how their behavior affects their premiums.
Gamification & Engagement
Engage customers with fun, interactive features. We built a health insurance app that:
- Rewards users for reaching wellness goals (like steps or sleep).
- Uses social features to encourage peer support.
- Offers prizes for completing health challenges.
Conclusion: From ‘Blisters’ to Breakthroughs
Insurance isn’t just about risk anymore – it’s about data, speed, and how customers experience it. From my work in InsureTech, I’ve learned the key to modernization is straightforward:
Get away from legacy systems. Build modular platforms with APIs and real-time data. Put control in customers’ hands with self-service tools, personalized insights, and engaging experiences.
Just like a coin expert can spot a “doubled die” among thousands of blisters, InsureTech startups can find and act on subtle risk signals that older systems ignore. The future of insurance isn’t about doing things faster or cheaper – it’s about building systems that are as precise, adaptive, and valuable as the rarest coins. Next time you see a “blister,” ask: is it really a blister, or is it something more? In insurance, that question could be the spark for real change.
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