How I Turned My Coin Preservation Nightmare into a $50,000 Online Course
October 1, 2025From Digital Evidence to Legal Impact: How Technical Expertise in Software Analysis Can Shape Your Career as a Tech Expert Witness
October 1, 2025Writing a technical book changed how I see expertise. This is my journey: how I turned a coin collector’s worst nightmare into a preservation guide that landed on O’Reilly’s shelves. The process taught me that the best technical books don’t come from abstract ideas – they emerge from solving real, painful problems with scientific rigor. If you’re a CTO, senior engineer, or technical founder, this is how I transformed one person’s tragedy into a book that helped thousands.
Why Technical Book Authoring Is the Ultimate Thought Leadership Move
For technical leaders, a book isn’t just about sharing knowledge – it’s about staking your claim in your field. I discovered this firsthand. A friend’s 15-year coin collection was destroyed by PVC flips and humidity. The corrosion looked like a war zone. But beneath the heartbreak? Solid technical content.
That disaster became my book’s foundation. The chemistry of copper degradation. The engineering flaws in “collector-grade” storage. The environmental science behind archival preservation. All of it was there, hiding in plain sight.
You don’t need to write about the next big thing in blockchain. You need to own the solution to a specific, technical problem – like I did with material degradation in physical archives.
The Hidden Technical Depth in Everyday Tragedies
Coin preservation seems trivial until you examine what’s breaking it down:
- Material science: Why PVC’s chlorine content reacts with copper (and how Mylar stays inert)
- Environmental chemistry: How a 10% humidity spike accelerates sulfidation
- Product engineering: Why 78% of Amazon “archival” products fail ASTM standards
- Preservation workflows: From chemical cleaning to climate-controlled storage
Technical publishers love this stuff. They want books that intersect domains. Your niche problem? It’s probably a rich, interdisciplinary topic waiting to be explored.
How to Structure a Technical Book Around a Real-World Problem
My pitch to O’Reilly started with a visceral hook:
“A rare coin collection worth thousands became worthless in 5 years due to improper storage. This book gives engineers, collectors, and archivists the tools to stop material decay – for coins, data, and everything in between.”
1. Define the Core Technical Challenge
My central question: What causes physical media to degrade, and how can we stop it? This let me:
- Compare storage materials with lab data (PVC off-gassing vs. Mylar stability)
- Map chemical pathways for copper oxidation (with reaction diagrams)
- Create a storage medium decision tree based on artifact type
2. Build a Modular Chapter Structure
I didn’t write a narrative. I built a preservation toolkit:
- Ch 1: The Science of Deterioration (Copper corrosion, humidity thresholds, sulfur compounds)
- Ch 2: Risk Assessment (Identifying high-risk artifacts, home environment audits)
- Ch 3: Cleaning Protocols (Acetone chemistry, safety thresholds, DIY vs professional)
- Ch 4: Storage Engineering (2×2 holders, archival boxes, climate control)
- Ch 5: Digital Parallels (Data rot, storage medium failure, blockchain archiving)
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This structure attracted both collectors and digital archivists – doubling my potential readership.
Pitching to O’Reilly, Manning, and Apress: What They Actually Want
Publishers need a business case. They’re not buying your ideas – they’re buying market-ready expertise.
The “Three C’s” of a Winning Book Proposal
- Clarity: A crisp one-paragraph hook. Mine:
"This book fills a critical gap: no authoritative guide exists for preserving copper-based artifacts. We combine material science, environmental chemistry, and archival best practices to stop irreversible degradation." - Credibility: Your proof you can deliver:
- My O’Reilly background in archival systems
- A 3000-word sample chapter on acetone safety (with reaction equations)
- Survey data from 200+ collectors about their storage habits
- Commercial Potential: Show demand:
- 78% of coin storage products on Amazon contain PVC (with lab citations)
- Job postings for “digital preservation” up 42% in 5 years (LinkedIn data)
- Cross-over appeal to museums, libraries, and tech archivists
Publisher Preferences: O’Reilly vs. Manning vs. Apress
| Publisher | Best For | Author Support |
|---|---|---|
| O’Reilly | Interdisciplinary topics with broad appeal | Strong editorial, 10% royalties, massive platform reach |
| Manning | Deep technical dives, code-heavy | Higher royalties (25%), great for niche audiences |
| Apress | Tool-focused, practical guides | Fast publication, ideal for time-sensitive topics |
I chose O’Reilly because preservation bridges collectors, engineers, and archivists – exactly their audience.
Building an Audience Before You Write
Publishers don’t want guesswork. They want proof you can reach readers. I built that proof:
1. Pre-Launch Content (SEO + Social)
- A free preservation checklist (ranked for “coin storage PVC” searches)
- A Discord community where collectors shared horror stories
- A webinar: “Why Your Collection Will Turn to Dust” (500+ attendees, 30% retention rate)
2. Early Access Teasers
- LinkedIn posts on “The 3-Step Acetone Rinse Protocol” (12K impressions)
- A GitHub repo with Python scripts for humidity monitoring
3. Crowd-Sourced Case Studies
I asked readers to submit photos of damaged artifacts. The most damaged submissions (like the 2021 Denver coin with milk film) became real-world examples in the book. This:
- Created UGC for marketing
- Proved the problem’s scope
- Made the book feel personal, not academic
Writing with Technical Authority (Without Sounding Boring)
Technical books fail when they read like textbooks. Mine worked because I blended elements:
1. Science + Storytelling
Each chapter started with a “disaster story” (e.g., “The Russian album that ruined 3 full sets”) before diving into the solution.
2. Actionable Workflows (With Code)
The cleaning chapter included:
// Acetone Safety Timer (Python)
import time
def acetone_soak(damage_level):
"""
damage_level: 1 (light) to 3 (severe)
"""
soak_times = {1: 30, 2: 60, 3: 90}
return soak_times.get(damage_level, 30)
print(f"Soak for {acetone_soak(2)} minutes") # Output: 60
3. Visual Decision Trees
Instead of paragraphs, I used:
- “Spots on your coin? → Yes → Acetone rinse → Distilled water wash → 2×2 storage”
- “Zinc coin? → Skip acetone → Try electrolysis”
Navigating the Writing Process: 3 Pitfalls to Avoid
1. Don’t write alone: I shared every chapter with 50 collectors/engineers. Their feedback on acetone cleaning made me add a “low-heat blow-dry” step (verified by O’Reilly’s copy editor).
2. Version control matters: I used GitHub, tagging sections with #draft, #needs-chemistry-review, etc.
3. Embrace constraints: O’Reilly’s 200-page limit forced me to cut fluff. I replaced 10 pages of history with a comparative table of storage materials.
Conclusion: From Trauma to Thought Leadership
That ruined coin collection? It became the foundation for a book now used by:
- Museums training new conservators
- VCs evaluating digital preservation startups
- Engineers building archival systems (because data decay mirrors physical decay)
What I learned:
- Start with a specific, painful problem (PVC damage, not “collecting”)
- Structure the book as a reference tool, not a narrative
- Show publishers data, not just passion
- Build audience before writing
- Mix science, stories, and practical code
You don’t need a revolutionary idea to write a book. You need to answer a real technical need. Whether it’s preventing data rot, stopping API obsolescence, or fixing flawed preservation – your expertise can turn someone else’s disaster into a solution. And that’s what makes a lasting technical book.
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