How I Turned My Niche Expertise in Overdates Into a $50,000 Online Course on Teachable
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September 30, 2025Writing a technical book isn’t just about filling pages. It’s about carving out your space as an expert—something I discovered the hard way. When I set out to write Over-Dates in Numismatics: A Technical Guide, I didn’t just want to document a niche. I wanted to own it. And that meant going from dusty coin archives to O’Reilly’s editorial table. Here’s how I did it.
Finding Your Niche: The Power of Over-Dates in Numismatics
I’ll be honest: I didn’t wake up one day obsessed with over-dates. But after years of grading coins, I kept noticing subtle re-punchings—dates layered over earlier years, like the 1829/7 Bust Half. These weren’t just quirks. They were clues. Clues to minting errors, historical context, and authentication gold.
I asked myself: *Where’s the book on this?* Turns out, there wasn’t one. Not a modern, technical one anyway.
So I claimed over-dates in numismatics as my domain. It’s specific enough to be authoritative, technical enough to stand out, and niche enough to avoid crowds chasing broader topics like “rare coins” or “collecting basics.”
Why Over-Dates?
- Uncharted Territory: Most guides stop at catalog numbers. Mine dives into die state analysis, re-punching patterns, and how grading services handle over-dates today.
- Community Interest: Try searching “1817/3 half cent” on any numismatic forum. You’ll see collectors begging for better info.
- Technical Complexity: This isn’t just “point and ID.” It’s about understanding mint processes, corrosion effects, and how to spot fakes under magnification.
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Structuring the Book
I didn’t want this to be a static guide. I wanted readers to *do* something with it. So I structured it like a toolkit:
- Foundations: How over-dates happen—from mint worker error to intentional corrections. Includes a glossary of terms like “lapped dies” and “partially effaced.”
- Authentication Techniques: Step-by-step methods using loupes, lighting, and comparison with reference images. Case studies like the 1829/7 Bust Half show real-world application.
- Cataloging & Valuation: How to build a searchable database, track market trends, and even use code to organize your collection.
Each section builds on the last. Like a detective’s handbook, but for coins.
Preparing a Winning Book Proposal
When I pitched O’Reilly, I didn’t send a vague “I want to write a book.” I sent a plan. A darn good one.
Editors see hundreds of ideas. Yours needs to answer: *Why this? Why you? Why now?*
Key Elements of a Technical Book Proposal
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- Audience: I didn’t say “collectors.” I said: *advanced collectors, professional graders, and numismatic researchers*. That specificity mattered.
- Competitive Analysis: I compared my book to Walter Breen’s Encyclopedia, The Cherrypickers’ Guide, and online forums. Then I showed exactly where each fell short—and how mine filled those gaps.
- Chapter Outline: 12 chapters, each with a clear learning outcome. No fluff. Chapter 4? “How to Document Die State Changes.” Chapter 9? “Avoiding Common Misidentifications.”
- Author Bio: I didn’t just list my credentials. I highlighted my 15 years grading for PCGS, my O’Reilly short-form reports, and my active role in the ANS.
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Sample Chapter Outline
- Chapter 3: Die State Analysis in Over-Date Authentication – How changes in a die’s condition affect over-date visibility.
- Chapter 7: Case Study: The 1817/3 CBH Over-Date – A full breakdown from discovery to certification.
- Chapter 10: Using Python to Catalog Your Collection – Because spreadsheets can’t scale with passion.
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Pitching to Publishers
I didn’t cold-email. I researched. I knew O’Reilly values early release—where draft chapters go live before final print. That aligned perfectly with my need for community feedback.
So I tailored my pitch: “Imagine collectors reading Chapter 5, spotting an over-date, and *telling me* about it—before the book ships.” O’Reilly loved that. It turned a manuscript into a conversation.
My shortlist:
- O’Reilly: Best for technical credibility and audience reach.
- Manning: Great for niche topics, but less flexible on release timing.
- Apress: Fast acceptance, but weaker in numismatic circles.
Tip: Know the publisher’s identity. O’Reilly isn’t just a name. It’s a signal to tech-savvy readers. That’s who I wanted.
Writing Process: From Outline to Draft
After O’Reilly said “yes,” I treated writing like a job. No magic. Just discipline.
My Writing Workflow
- Daily Output: 1,000 words, five days a week. Not always brilliant. But consistent.
- Tools: Scrivener to organize chapters, LaTeX for crisp technical formatting (especially equations for die rotation angles).
- Feedback: I ran a private Discord with 50+ advanced collectors. They tore apart early drafts. And saved me from embarrassing errors.
One beta reader found a typo in a colonial-era mintmark. Another spotted a mislabeled die stage. Their eyes were better than mine. That’s why early feedback matters.
Technical Writing Tips
- Use Real Examples: I didn’t just describe the 1829/7 Bust Half. I added a side-by-side image: one with my annotations, one without. *This is what you’re looking for.*
- Code Snippets: Not all collectors code. But many want to. So I included a simple Python script to help them catalog over-dates systematically.
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 import pandas as pd
def add_coin_entry(collection, year, variety, grade, image_path):
 new_entry = {
 'Year': year,
 'Variety': variety,
 'Grade': grade,
 'Image': image_path
 }
 return collection.append(new_entry, ignore_index=True)
# Example: Add a 1942/1 Mercury Dime
 my_collection = pd.DataFrame(columns=['Year', 'Variety', 'Grade', 'Image'])
 my_collection = add_coin_entry(my_collection, 1942, '1942/1', 'MS63', '1942_1_dime.jpg')
 
That script? It’s now in use by 300+ collectors. One even built a Flask app around it.
Collaborating with Editors
O’Reilly assigned me a development editor—someone who knew both publishing and technical content. We met every two weeks to go over:
- Chapter progress (with word count targets)
- Image quality (I learned: low-res scans kill credibility)
- Reader engagement (like adding “Try This” exercises: “Compare these two 1817/3 halves. Which has the clearer over-date?”)
She pushed me to simplify jargon. “Not everyone knows ‘obverse’ on day one.” So I added footnotes. And sidebars. And a mini-glossary per chapter.
Building an Audience: Beyond the Book
I didn’t wait for launch day to build buzz. I started months earlier. Because a book alone doesn’t make you an expert. A *community* does.
Pre-Launch Strategies
- Content Marketing: I wrote free articles on Medium—like “How to Spot a Genuine 1818/7 Over-Date”—and linked to my O’Reilly page. Each post drove 100+ pre-orders.
- Social Media: I posted high-res images of over-dates on Instagram, with cryptic captions: “Can you spot the re-punch?” Collectors loved the challenge.
- Webinars: I hosted a free 90-minute workshop on authentication techniques. 800 people signed up. 200 converted to buyers.
Post-Launch Growth
- Email List: I offered a free PDF: “Top 10 Over-Dates to Collect.” In exchange, readers signed up. Now I have 5,000+ subscribers. And a monthly newsletter.
- Podcast Appearances: I guest-appeared on *The Coin Show* and *Numismatic Narratives*. Not for fame. For backlinks and trust.
- Conference Talks: At ANA and PCGS shows, I gave talks on “The Hidden History of Over-Dates.” My book was the handout. Worked like a charm.
Publisher Insights: O’Reilly vs. Manning vs. Apress
Each publisher has a personality. Match yours.
O’Reilly
- Strengths: Instant credibility in technical circles. Their early release program got my book in front of readers fast.
- Drawbacks: Marketing is slow. You need to drive your own traffic.
Manning
- Strengths: They have a loyal community. And their cover design is top-notch. My Manning colleagues loved my O’Reilly cover—but said it “lacked soul.”
- Drawbacks: Less control over release timeline. Less flexibility with digital formats.
Apress
- Strengths: Fast acceptance. Open to unique topics. No gatekeeping.
- Drawbacks: Lower brand recognition. Fewer industry connections.
For me, O’Reilly won. But if you’re on a tight deadline, Apress is solid. If you want community, Manning shines.
Key Takeaways for Aspiring Authors
I didn’t write this book to make money. I wrote it to matter. And these lessons got me there:
- Niche Down: “Over-dates” worked because it’s specific, technical, and under-served. “Coin collecting” would’ve drowned in noise.
- Engage Early: My Discord group wasn’t just feedback. It was my first audience. They reposted, reviewed, and pre-ordered.
- Be Visual: A blurry image of a die stage? Useless. A high-res, annotated photo? Priceless. Technical books need visuals.
- Think Beyond the Book: This book led to consulting gigs, paid webinars, and a course on Udemy. It’s not an end. It’s a beginning.
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Conclusion: Your Book, Your Authority
My book isn’t just on a shelf. It’s cited in *The Numismatist*. Used in a university course on material culture. Even featured on a History Channel segment about “hidden coin clues.”
That didn’t happen because I wrote 300 pages. It happened because I built trust—over years, coin by coin, chapter by chapter.
For aspiring authors: You don’t need a famous name. You need a clear voice, a focused topic, and the guts to start.
A book is the ultimate business card. But only if you write something worth carrying.
Now, if you’ll excuse me, I have a new chapter to finish—on the 1808/7 over-date. The die rotation is driving me nuts. But that’s the fun part.
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