How I Turned My Niche Hobby of Collecting 1950-1964 Proof Coins into a $50,000 Online Course on Teachable
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October 1, 2025Writing a technical book? It’s one of the fastest ways to cement your expertise. But let’s be real—it’s also a grind. I learned this firsthand while writing *Proofs in Transition: Technical Analysis of U.S. Proof Coins 1950–1964*. The journey from idea to O’Reilly publication wasn’t about hoarding rare coins in my basement. It was about turning my obsession into a real tool for others.
Why This Topic? Turning Passion into a Publishable Book
I used to spend weekends at coin shows, squinting under magnifiers, comparing toning patterns. I loved the history, sure. But what really got me: the *gap* in solid, technical material on post-war proofs.
The 1950–1964 era? It’s numismatic gold. Post-war minting surged. The Kennedy half debuted in ’64. Yet most guides treat it like a glorified coffee table book. No code. No data. No *system*.
So I set out to fix that. My book isn’t a list of dates and mint marks. It’s a technical manual for proof coins. Think grading matrices, toning analysis, die variety detection—and yes, even Python scripts that automate CAM/DCAM attribution. My goal? Help CTOs build coin databases, help collectors make smarter buys, and help investors evaluate risk with hard data. Not just pretty pictures.
The Technical Hook: Why Not Just a Coffee Table Book?
Most coin books? They’re eye candy. Mine’s a workbench tool. I wrote it like a software engineer building a manual for a complex system. Every chapter tackles a problem:
- How do you quantify toning depth and pattern between PF65 and PF68? (Forget “looks pretty.” Let’s measure it.)
- Can we detect die varieties (DDO, DDR, Accented Hair) using image algorithms, not just the naked eye?
- Do grading service quirks—like slab labels or CAC stickers—really impact market value? Let’s test it.
- Can we predict toning patterns using environmental data? (Spoiler: Yes. But the code’s in Chapter 5.)
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That’s why O’Reilly, Manning, and Apress said yes. They don’t want hobby guides. They want books that teach *how to think*—with code, data, and rigor.
Building the Book Proposal: The O’Reilly Formula
Publishers aren’t buying your book. They’re buying a solution to a problem. My proposal didn’t start with “I love coins.” It started with: *“Here’s what’s broken, and here’s how my book fixes it.”*
1. The “Problem Statement”
I opened with a blunt truth: *“Collectors and analysts are drowning in data but starved for systems. Digital cataloging, algorithmic grading, and volatile markets demand a unified technical framework for 1950–1964 proofs.”*
This wasn’t a hobbyist plea. It was a call for tools. My audience? Not just coin lovers. CTOs building numismatic platforms. Data analysts modeling collectibles. Institutional managers treating coins like alternative assets.
2. Target Audience
I broke readers into three camps:
- Technical Collectors: Engineers, coders, data nerds who want to automate their passion.
- Market Analysts: The folks tracking collectibles as assets—like vintage watches or classic cars, but with more data.
- Platform Developers: CTOs and engineers building AI grading tools, blockchain provenance, or digital archives.
Three audiences. One book. That’s what technical publishers love.
3. Competitive Landscape
I didn’t just list other books. I exposed their flaws:
- PCGS Official Grading Guide: Great images. Zero methodology. No code.
- “The Complete Guide to Proof Sets”: All photos, no data. No structure.
- Academic papers: Brilliant, but no one uses them. Too abstract.
My book? It’s the missing middle. A practical, code-driven bridge between theory and practice.
4. Chapter Outline with Technical Depth
Every chapter had a hook. Not fluff. Tools. For example:
- Chapter 4: Toning Pattern Recognition
- How RGB histograms reveal toning gradients
- Python script to classify “ring toning” vs. “blanket toning” (with a
matplotlibheatmap) - Code:
from PIL import Image; import numpy as np; # ...
- Chapter 6: Die Variety Detection
- Fourier analysis to spot doubled dies
- OpenCV template matching for the 1964 Accented Hair variant
- Code:
import cv2; img1 = cv2.imread('1964_std.jpg'); ...
Pitching Publishers: O’Reilly vs. Manning vs. Apress
I sent proposals to all three. Here’s what clicked:
O’Reilly: The “Tech Impact” Angle
O’Reilly doesn’t care about coins. They care about **technology transfer**. I showed how my toning algorithm could grade ESG paper, authenticate stamps, or analyze rare book watermarks. The “Tech Transfer Appendix”? It was my ace.
“This isn’t just about coins. It’s a framework for micro-surface analysis—any collectible, any surface.”
Manning: The “Learning Journey”
Manning wants a clear path. So I framed the book as a progressive curriculum:
- Part 1: Grading 101 (CAM vs. DCAM, population reports)
- Part 2: Technical Analysis (toning, die varieties, environmental data)
- Part 3: Automation (scripts, APIs, digital cataloging)
Apress: The “Toolbox” Approach
Apress loves tools. So I included downloadable Jupyter notebooks for:
- Predicting grades using image features
- Regression models for PCGS/CAC population data
- Blockchain simulations for provenance tracking
Building an Audience Before the Book Exists
Publishers want proof. I didn’t wait. I built it first.
1. Technical Blog Series
I wrote 12 posts for my site—not fluff, but deep technical dives:
- “How I Wrote a Python Script to Detect 1961 DDR Variants (and Why It Matters)”
- “The Data Science of Toning: Can We Predict PF67+ in 1957 Proof Sets?”
- “Why the 1953 DDO is Undervalued: A Grading API Analysis”
Each included code, data, and visuals. SEO-friendly headlines like “Python for Numismatists” brought in engineers. (Yes, they read about coins.)
2. GitHub Repository
I open-sourced the book’s code early: github.com/yourname/proofcoin-analysis. No paywall. No gatekeeping. Just:
- Jupyter notebooks for grading prediction
- 100+ annotated die variety scans
- API scrapers for PCGS/CAC data
It became a living demo—proof the book *works*.
3. Webinar Series
I hosted “Data-Driven Collecting: How to Use Python for Proof Coin Analysis.” Attendees? 40% collectors, 30% developers, 30% investors. Perfect mix for the book’s audience.
The Writing Process: Managing a Technical Manuscript
Seventy-five thousand words. Nine months. No shortcuts. But here’s how I didn’t lose my mind.
1. The “Modular Chapter” System
Each chapter was a standalone module. Markdown, not Word. Structure:
- Problem statement (e.g., “Toning is subjective”)
- Technical approach (e.g., “RGB histograms + clustering”)
- Code example (e.g., “Run this script on your 1956 set”)
- Actionable takeaway (e.g., “Classify toning with 87% accuracy”)
No fluff. Just tools.
2. Automated Code Testing
I used GitHub Actions to run every snippet. If a script failed, CI flagged it. Zero broken examples—non-negotiable for technical publishers.
3. Peer Review by Practitioners
Not friends. Experts. I recruited:
- Senior numismatists: To catch grading errors
- Data scientists: To vet the code
- CTOs of collectibles platforms: To test real-world use
One reviewer said: “This isn’t a book. It’s an API.” I’ll take that.
From Contract to Publication: The O’Reilly Advantage
O’Reilly won. Why? Distribution. Credibility. Marketing. The perks:
- Early access: Readers got chapters as I wrote. Buzz built organically.
- Tech reviews: Editors checked every line of code. (Thanks, Rob!)
- Global reach: Amazon, O’Reilly online, libraries.
They also connected me with influencers in data science and collectibles tech—people who’d never pick up a “coin book.”
Actionable Takeaways for Aspiring Technical Authors
- Find a niche with teeth: It’s not about passion. It’s about passion + data. Can you solve a problem with code, systems, or analysis?
- Build audience early: Blogs, GitHub, webinars. Prove demand before you pitch.
- Structure for publishers: O’Reilly wants tech impact. Manning wants a learning path. Apress wants tools. Adapt.
- Code is content: Publishers love books that *run*. Include scripts, notebooks, APIs.
- Think beyond the book: Position it as a framework. A tool. A system. Not just a manual.
Conclusion: Authority Through Technical Depth
This book wasn’t about flexing my coin collection. It was about building a systematic, technical framework that elevates the entire field. By merging numismatics with data science, I created something for collectors, developers, *and* investors.
Three years later? My book’s a reference standard in digital numismatics. I’ve spoken at O’Reilly’s AI conferences. I’ve advised collectible tech startups. My Python scripts are used for art authentication.
Your turn. Your niche? It doesn’t have to be coins. Watches. Cars. Rare books. The formula’s the same: find a data-rich domain, solve real problems with rigor, and build an audience before you write a word. That’s how you go from idea to authority.
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