From Coins to Code: How GTG’s Lighting Techniques Are Shaping Modern PropTech Imaging
September 30, 2025Building a MarTech Tool That Stands Out: Lessons from Coin Photography
September 30, 2025Insurance is changing fast. I’ve spent time studying how outdated systems can finally catch up — not with flashy buzzwords, but with real, practical fixes. In this post, I’ll walk you through how legacy systems in insurance can learn from an unexpected source: the 1873 Indian Head Cent. Yes, a coin. But hear me out — it’s a perfect metaphor for what’s broken in insurance tech and how to fix it. We’re talking modern claims processing, smarter underwriting, and customer apps that actually feel human — all through the lens of InsureTech innovation, legacy modernization, and API-powered risk modeling.
Why Legacy Systems are the ‘Numismatics’ of the Insurance Industry
Think of your current insurance tech stack like a dusty collection of old coins. The 1873 Indian Head Cent isn’t just metal — it’s history, craftsmanship, and value. But leave it in a drawer for 50 years, and it loses its edge. Same goes for your systems.
Outdated platforms might still run, but they’re slow, fragile, and blind to the modern world. Like coin collectors who obsess over condition, origin, and authenticity, insurers need to audit, grade, and upgrade their infrastructure.
The ‘Grading’ of Legacy Systems
Coins have grades. So should your systems. Here’s how to measure yours:
- PO-1 (Poor): No docs, no APIs, everything done by hand. Like a coin so worn you can’t read the date.
- MS-60 (Uncirculated): It works, but it’s isolated. No connections to anything modern — like a coin stored in plastic, forgotten.
- MS-66+ (Superb Gem): Fast, connected, cloud-native, real-time. The digital equivalent of a flawless, freshly minted coin.
Most insurers? Still sitting at MS-60. The good news? You don’t need to scrap it all. You just need to polish it.
Case Study: Claims Processing as Coin Authentication
Remember the debate about the 1873 Indian Head Cent’s TrueView images? Collectors argued: are the original photos accurate, or is the PCGS TrueView — with high-res, 3D-like imaging — the real truth?
Sound familiar? In claims, your legacy system is the blurry photo. Modern InsureTech is the TrueView.
- Old way: Static photos, manual reviews, delays of days.
- New way: AI-powered image analysis, instant data pulls, real-time decisions.
Here’s how to make the switch:
- Computer vision: Tools like Amazon Rekognition can spot damage, estimate repair costs, and flag fraud — in seconds.
- Data APIs: Pull in VINs, weather reports, medical records — all in real time. No more guessing.
- Automated grading: Train ML models to rate claims like PCGS grades coins: by severity, authenticity, and urgency.
Modernizing Underwriting Platforms: From ‘RB vs BN’ to Risk Modeling
In numismatics, a Red-Brown (RB) coin is more valuable than a Brown (BN) one — subtle, but critical. In underwriting, the same detail matters.
Legacy Underwriting: The ‘BN’ Approach
Old underwriting is broad and lazy. It looks at age, ZIP code, car model — like calling every brown coin “just brown.” It’s slow, impersonal, and often wrong.
Modern Underwriting: The ‘RB+’ Approach
Today’s platforms go deeper. They’re “RB+” — rich in data, fast, and tailored. Think of it as personalized risk assessment powered by real-time signals.
1. Real-Time Data Ingestion
Stop relying on static forms. Pull live data from:
- IoT sensors (smart thermostats, door cameras).
- Telematics (driver behavior, mileage).
- Social and credit trends (yes, responsibly).
- Weather and economic feeds.
Code Snippet: Pulling Weather Data via API
// Example: Using Axios to fetch weather data for risk modeling
const axios = require('axios');
async function getWeatherRisk(location) {
const response = await axios.get(
`https://api.weather.com/v1/location/${location}/risk`
);
return response.data.riskScore; // Plug into underwriting engine
}
2. Dynamic Risk Modeling
Replace rigid risk tables with machine learning. For example:
- Train fraud models on past claims patterns.
- Adjust premiums monthly based on real driving habits.
Actionable Takeaway: Start small. Audit your data sources today. Which APIs (Plaid, Twilio, weather feeds) could make your underwriting sharper?
Modernizing Legacy Systems: The ‘TrueView’ of Insurance Infrastructure
The TrueView debate wasn’t about which photo was “right.” It was about clarity, context, and trust. Legacy systems give you a flat, outdated view — like a coin in bad lighting. Modernization adds dimension.
1. API-Driven Core Systems
Old systems are like coin albums from the 80s — clunky, isolated, hard to update. Modern architecture breaks them into microservices — small, flexible, connected.
- Use insurance APIs (Snapsheet, Insurify, OpenInsurance) to add features fast.
- No need to rebuild — just plug in what works.
Example: Your old claims system can connect to Snapsheet’s API. Now, it auto-reads photos, cuts processing time from days to minutes.
2. Cloud Migration
Holding data on-premise? That’s like storing coins in a damp basement — risky and outdated. Move to AWS, Azure, or GCP for:
- Scale when storms hit (literally).
- Better security (SOC 2, HIPAA, GDPR).
- Pay only for what you use. No more over-provisioning.
Actionable Takeaway: Start with a “lift-and-shift” for low-risk systems. Then rebuild for the cloud later.
3. Real-Time Data Pipelines
You can’t make fast decisions with stale data. Build real-time pipelines using:
- Kafka or AWS Kinesis for streaming events.
- Snowflake or BigQuery for storing and analyzing data.
Code Snippet: Streaming Claims Data
// Example: Kafka producer for real-time claims
const { Kafka } = require('kafkajs');
const kafka = new Kafka({ brokers: ['localhost:9092'] });
const producer = kafka.producer();
async function streamClaim(claimId) {
await producer.send({
topic: 'claims',
messages: [{ value: JSON.stringify({ claimId, timestamp: new Date() }) }],
});
}
Customer-Facing Apps: The ‘Coin Collector’ of the Digital Age
Today’s customers are like modern collectors. They want precision. They want to see the details — the luster, the strike, the story. They also want to talk about it.
Your app should deliver:
- Live claim tracking: Like checking a coin’s PCGS certification with one click.
- Personalized insights: “Your home’s fire risk dropped 15% after installing smoke detectors.”
- Community: Forums, tips, success stories — not just sterile dashboards.
Actionable Tips:
- Build with React or Flutter for smooth, cross-device experiences.
- Add chatbots (Dialogflow, Rasa) for instant help — no wait times.
- Gamify it: badges for safe driving, discounts for low claims.
From ‘MS-64’ to ‘MS-66+’ in Insurance Modernization
The 1873 Indian Head Cent wasn’t valuable just because it was old. It was valuable because of its craftsmanship, rarity, and care. Your insurance systems should be the same.
You don’t have to do everything at once. But you do have to start. Here’s how:
- Modernize claims: Use AI and APIs to cut delays and errors.
- Upgrade underwriting: Swap static models for dynamic, data-rich engines.
- Break up monoliths: Turn legacy systems into modular, API-connected services.
- Build real customer apps: Not just forms — tools that inform, engage, and empower.
The tech is ready. The data is available. The only question is: are you ready to stop collecting old coins — and start minting the future?
As the collectors say: the finest pieces aren’t found — they’re built.
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