My MS68 Coin Experiment: 6 Months of Buying Undervalued Modern Collectibles
October 19, 2025How Modern MS68 Coins Deliver Surprising ROI: A Business Case for Numismatic Investments
October 19, 2025Why MS68 Coins Are Tomorrow’s Smart Investment
While everyone chases flawless MS70 coins, something surprising is happening in collecting circles. MS68 coins – often overlooked as “almost perfect” – are quietly becoming the smart money’s secret weapon. This isn’t just about today’s market trends. What we’re seeing is a fundamental shift that will change how collectors build value over the next decade.
The Underestimated Gem: Why MS68 Gets Overlooked
Right now, coin collecting feels like a strict popularity contest. MS70 coins get all the attention while MS68s sit on the sidelines. This happens because:
1. Our Love for Perfect Scores
We’re naturally drawn to round numbers and top grades. That shiny “70” triggers something in us, making us pay premiums that don’t always match real-world value. Sometimes, the difference between a 68 and 70 is barely visible to the naked eye.
2. The Registry Set Trap
Competition drives collectors to chase numbers over quality. A dealer once told me, “Some would rather have a spotted MS70 than a stunning toned MS68.” This mindset keeps great coins undervalued.
3. The Liquidity Myth
Because auction houses focus on top-grade coins, MS68s seem harder to sell. But that’s changing – smart collectors are finding these coins move quickly when priced right.
4 Shifts That Will Make MS68 Shine
1. The Real Story Behind Scarcity (2025-2027)
Grading reports reveal a secret: there are often fewer MS68 coins than MS70s! For example:
- 2005 Lincoln Cents: Only 7 MS68s exist vs 3,214 MS69s
- 2019-S Quarters: Just 14 MS68s compared to 2,107 MS69s
As collectors notice this pattern, MS68 values will climb.
2. Beauty Beats Numbers (2028 Tipping Point)
Exceptional toned MS68s already command huge premiums. I’ve seen:
Regular MS68 ≈ Coin’s metal value
Stunning Toned MS68 = 3-5× MS70 prices
Younger collectors especially care more about visual impact than grade numbers.
3. Grading Standards Evolve (2027-2030)
As too many coins get “perfect” grades, grading companies will adjust. Expect:
- New categories like MS68+ for eye-catching coins
- Special labels for premium MS68s (similar to CAC stickers)
- Clearer definitions of what “perfection” really means
4. The Double-Duty Advantage (2026 Onward)
Smart investors use MS68s as both:
- Potential collectibles with room to grow
- Affordable precious metal holdings
During the 2023 bank worries, sharp buyers scooped up MS68 Eagles barely above silver spot price – getting metal plus hidden collectible upside.
Building Your MS68 Advantage
1. The 3-5-7 Buying Strategy
Focus on coins where:
- Population grew <15% in 3 years
- Auction prices rose >20% annually for 5 years
- Mintage has hidden rarity (check 7-year data)
The 2014-W Gold Kennedy is perfect – only 73 MS68s exist.
2. Grading Eye Appeal
Use this simple method to spot hidden gems:
Appeal Score = (Color Coverage × Vibrancy) / Flaws
Color Coverage: 1-10 (edges only to full surface)
Vibrancy: Rainbow colors score highest
Flaws: Fewer spots/scratches = better
3. Next-Gen Collecting
Target coins that appeal to new collectors:
- Pop culture coins (Marvel, Star Wars)
- Eco-friendly metals and mints
- Coins with digital twins (NFT pairings)
The MS68 Future: What to Expect by 2030
My predictions:
- MS68 beats MS69 values in most modern series
- Top-toned MS68s multiply 10-15× in value
- New “Premium MS68” grading tiers emerge
- Display cases highlight MS68’s natural beauty
Why You Should Act Now
The best opportunities come when others overlook value. MS68 coins have everything serious collectors want:
- Real scarcity hiding in plain sight
- Stunning visual potential
- Priced like they’re ordinary when they’re not
The market will catch on – it always does. The real question isn’t whether you should buy MS68 coins. It’s how many you can find before everyone else does.
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