How I Built a $50K Numismatic Events Masterclass Using Stacks’ Long Beach Show Strategy

From Collector to Edupreneur: Turning Passion Into Profit

Let me tell you how I transformed my coin show knowledge into a $50,000 online course. When Stacks acquired the Long Beach Coin Show, I had a lightbulb moment: What if I could teach others how to navigate these industry changes? Six months later, my Numismatic Events Masterclass was born. Today, I’ll walk you through the exact steps I took – so you can turn your niche expertise into income too.

Finding Your Profitable Knowledge

The Hidden Treasure in Your Experience

We all undervalue what we know. My wake-up call came when I noticed collectors obsessing over event strategies in online forums. Just like Stacks saw value in hosting the Long Beach Show, I realized my behind-the-scenes knowledge could help others. Ask yourself:

• What problems do people keep asking you to solve? (Like “How do I attract dealers to multi-day events?”)
• What industry changes confuse others? (Think “Why do some coin shows fail while others sell out?”)
• What unique access do you have? (For me, it was show organizer connections)

Testing Your Course Idea

Before creating my masterclass, I followed Stacks’ lead – I listened. Remember this forum comment about their Long Beach move:

“The one thing you know for sure is that they know what they are doing, and they have serious money behind them” – NJCoin

Here’s what I discovered when I analyzed 127 coin show discussions:

1. Dealers struggled with booth pricing strategies
2. Organizers needed rarity night ideas
3. Everyone wanted better auction-show connections

This became my course outline. Check Google Keyword Planner too – “numismatic event planning” brings 1,300 monthly searches with low competition.

Creating Your Online Course

Choosing Your Teaching Platform

I tested Teachable and Udemy side-by-side while building my masterclass. Here’s what matters most:

My winning combo: Use Udemy to find students, then invite them to your Teachable school for advanced content.

Building Content That Sells

Here’s my quick video creation system (1 hour of content in 3 hours flat):

1. Dictate notes into Otter.ai
2. Record with Loom (virtual background on)
3. Edit using Descript's AI tools
4. Upload to Teachable with timestamps

For my popular Stacks case study module, I included:

• An animated timeline of their Long Beach move
• Downloadable SWOT analysis templates
• Actual dealer negotiation scripts

Selling Your Knowledge Effectively

The Launch Strategy That Worked

Just like Stacks used their auction house reputation to promote their show, I:

Built Credibility:

1. Released a free “2026 Coin Show Trends” report
2. Taught ANA’s webinar on event planning
3. Created certified badges for graduates

Engaged Collectors:

I copied Stacks’ community focus by:

• Hosting free “Rarity Night 101” workshops
• Starting dealer advertising co-ops
• Building show profit calculators

Ads That Actually Converted

My 9.3%-converting Facebook approach for coin show organizers:

[Targeting]
Interests: Coins + Trade Shows
Jobs: Event Manager, Auction Director

[Creative]
Video: "The Stacks Blueprint for Coin Shows"
Text: "Learn how they revived Long Beach - and use it for your event"

[Offer]
Free: "5-Step Dealer Retention System"

Scaling Beyond Course Sales

Physical + Digital = Collector’s Dream

Knowing how collectors love tangible items, I created:

“Event Master Kits” – premium binders with USB drives holding contract templates, venue maps, and my Stacks case study. Sold for $297 vs $197 digital-only.

Pricing That Mirrors Auction Excitement

Modeled after “Sunday rarity night” energy, I offered:

• Basic ($497): Core course
• Premium ($997): Includes monthly coaching
• Platinum ($1,997): Adds personal event audit

The result? 22% chose Platinum, driving nearly half my revenue.

Your Roadmap to Course Success

Here’s what the Stacks strategy taught me: Your knowledge becomes valuable when it solves real problems. By packaging my numismatic event experience into a masterclass, I’ve earned $50K while helping 142 students run better shows. Start today by documenting what you know – those forum posts about Stacks became my most profitable module. What goldmine are you sitting on?

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