How I Turned the Art of Naming a Business Into a $50K Online Course on Teachable

From Naming Nightmares to $50K in Course Sales

Let me tell you something – I never dreamed my obsession with business names would pay my mortgage. But last year, my “Business Naming Alchemy” course crossed $50,000 in sales on Teachable. Want to know how I transformed my quirky skill into cold hard cash?

Why Business Naming Is Your Golden Ticket

During my years as a branding consultant, I noticed something strange. Smart entrepreneurs would freeze when naming their business – especially in niches like coin collecting where discretion matters. That’s when the lightbulb went off. This wasn’t just a problem – it was a course waiting to happen.

• 5,000+ new businesses launch daily – all needing names
• Rebranding disasters costing companies millions
• Specialized fields (like numismatics) needing stealthy naming approaches

What Makes a Name Stick (According to My 237 Client Projects)

After helping everyone from antique dealers to tech startups, I spotted three magic ingredients:

• Memory Hooks: Names like “Ragged Buffalo” tattoo themselves in your brain
• Invisible Armor: How YSP Coins stays under the radar
• Room to Grow: Why “Denver Coin” limits you but “Mountain Trading” doesn’t

Inside My Bestselling Course Framework

My students get my exact naming playbook – the same one that helped a rare coin dealer triple his sales with the right name. Here’s the breakdown:

Module 1: Creative Sparks That Actually Work

Forget stale brainstorming. My weirdest techniques became student favorites:

• The Buffalo Nickel Method (using history as your namestorming partner)
• Proof 70 Mistakes (why your industry’s jargon is killing your appeal)
• Black Diamond Strategies (symbolism that attracts ideal buyers)

Module 2: Legal Landmines You Can’t Afford to Miss

Real talk from my own $3,000 trademark mistake:

• Secret tools to check name availability in all 50 states
• When using “The Team” protects your privacy better than an alias
• My trademark clearance shortcut that saves 12+ hours of research

How I Marketed My Way to Passive Income

Here’s the behind-the-scenes of turning my course into a consistent earner:

• SEO Magic: My “Coin Shop Naming Secrets” post brings in 200 visitors/month
• YouTube Gold: Case study showing how “Liberty Coin” became “Heritage Metals” (47K views)
• Webinar Wins: Live naming charrettes where I help attendees rename their businesses on camera

The Pricing Tiers That Surprised Even Me

My “throw spaghetti at the wall” pricing experiment that actually worked:

• DIY Course: $197 (for the bootstrappers)
• Hot Seat Edition: $497 (includes my personal name critique – sells out monthly)
• Done-For-You Naming: $1,997 (my “cheat code” for busy founders)

What Creating This Course Taught Me

Three years and 600 students later, here’s my real talk:

• Your biggest frustrations are someone else’s lifeline
• Niche is nice – my coin dealer module justifies the entire course price
• Forum lurking isn’t procrastination – it’s market research (my best module came from a Reddit thread)

Today, I wake up to Teachable notifications showing new enrollments – often from countries I’ve never visited. That’s the wildest part: my naming strategies now help entrepreneurs worldwide while funding my coffee addiction. Not bad for a kid who just liked playing with words.

Related Resources

You might also find these related articles helpful:

• How Strategic Positioning as a Niche Expert Can Elevate Your Tech Consulting Rates to $300+/Hour – The $300/Hour Consultant Mindset: Solving Expensive Problems in Specific Markets Want to consistently charge premium rat…
• From Business Names to Threat Detection: Building Cyber-Resilient Operations from the Ground Up – Fortify Your Business: Cybersecurity Starts with Smart Foundations In cybersecurity, your business name matters more tha…
• HIPAA Compliance for HealthTech Developers: Secure EHR Design & Data Pseudonymization Strategies – Creating HIPAA-Compliant Apps That Doctors Trust Developing healthcare software means protecting lives through code. Aft…